Practical Marketing Skills
مهارات التسويق العملية
Practical Marketing Skills
مهارات التسويق العملية
بشهادة من المعهد العربي معتمد
Course Outline
1. Understand the definition of “marketing” scientifically and practically.
2. Develop a marketing plan for the product or service that he wishes to market.
3. Identify the different environments of marketing and performing SWOT analysis and PESTEL analysis.
4. Setting marketing objectives.
5. Know how to segment the market and determine the target market.
6. Know how to define product positioning compared to competing products.
7. Know and develop of various strategic marketing plans.
8. Use different marketing matrices according to the product positioning and life cycle
9. Know how to price a product or service across their life cycles.
2. Develop a marketing plan for the product or service that he wishes to market.
3. Identify the different environments of marketing and performing SWOT analysis and PESTEL analysis.
4. Setting marketing objectives.
5. Know how to segment the market and determine the target market.
6. Know how to define product positioning compared to competing products.
7. Know and develop of various strategic marketing plans.
8. Use different marketing matrices according to the product positioning and life cycle
9. Know how to price a product or service across their life cycles.
10. Develop promotional plans and advertisement campaigns for the product or service.
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01002316336
مقر المعهد الرئيسي : 42 ش القصر العيني – دار الحكمة – القاهرة – مصر
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العنوان: 42 شارع القصر العيني – دار الحكمة – القاهرة
تليفون : 27927389-00202
جوال : 01002316336-002
فاكس: 27940518-00202
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